Welcome to Electric/City: an immersive shopping experience celebrating 25 years of Pokémon, and a collaboration between Charli Cohen, Pokémon, Selfridges and Yahoo.
Inspired by the fashion capitals of the world, inside Electric/City you’ll find the exclusive Charli Cohen x Pokémon collection of physical garments, alongside Kaleidodrip, an exclusive Charli Cohen collection of digital wearables that you can shop and wear via an AR lens or customizable digital avatar.
Head to https://electriccity.co/ to explore.
Featured in: Business of Fashion
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