Charli Cohen: Electric/City

Charli Cohen: Electric/City

ElectricCity Social Promo

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Charli Cohen: Electric/City
Client: Charli Cohen, Selfridges, Pokemon
Oct 5, 2021
Metaverse
ARImmersive ActivationMoCapUnrealCreative

Welcome to Electric/City: an immersive shopping experience celebrating 25 years of Pokémon, and a collaboration between Charli Cohen, Pokémon, Selfridges and Yahoo.

Inspired by the fashion capitals of the world, inside Electric/City you’ll find the exclusive Charli Cohen x Pokémon collection of physical garments, alongside Kaleidodrip, an exclusive Charli Cohen collection of digital wearables that you can shop and wear via an AR lens or customizable digital avatar.

Head to https://electriccity.co/ to explore.

Featured in: Business of Fashion

Opening scene
Opening scene
Pokemon battle stage
Pokemon battle stage
Atrium
Atrium

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