Earth by Lil Dicky

Earth by Lil Dicky

welovetheearth.org
welovetheearth.org

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Earth by Lil Dicky
Apr 2, 2019
Client: RYOT
Apr 1, 2019
Los Angeles, CA
DesignCreativeUI/UX
Awards: Bronze Lion Award @ The 2019 Cannes Lions

The WeLoveTheEarth.org website was a sleeper hit. With over 1 million unique users within the first few weeks, the site inspired thousands of people to register to vote, tens of thousands petition signups, and donations to non-profits across the global invested in battling the climate crisis.

Lil Dicky's epic, all-star collaboration, "Earth," aimed to raise awareness around climate change and protecting the environment ahead of 2019's Earth Day, and featured over 30 artists, including Miley Cyrus, Katy Perry, Shawn Mendes, Ed Sheeran, Halsey and more. In the 7-minute animated music video, each of the song's A-list contributors are reimagined as animated animals singing the tune's cheeky lyrics. Nearly 300m views didn't hurt either.

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